TOPICS
Domain Names
Generic Domain Names
Internet Domain Names Can Reap Big Rewards for Small Business
According to a January 24, 2009 report on NewsLI.com, "Companies who have tried to delay their move towards the Internet are warming up to the fact that if your business is not online - you’re very likely to go out of business in the near future. . . . more and more people are using the Internet to find a business listing and this use is forecasted to increase expeditiously over the next few years. For small businesses, finding a way to appear higher on these Internet search engine pages has become a no brainer. Registering a good domain name can be the answer."
The Name of a Website is Known as the Domain Name
Websites are recognized and identified with the help of its domain name. The most important fact about domain name registration is that there can be no two websites with the same domain name. They can be nearly similar but never identical. Hence the domain name serves as a brand identity for the website especially when it is an online business. A domain name is an easy-to-remember substitute for the complex IP address and is an important part of branding your business.
What is a Generic Domain Name?
Generic domain names are desirable to promote your products and services.
For example, genericwebsite.com is a great domain for marketing generic domain names and generic website hosting services.
Domain Registration
You can register a domain name yourself or outsource the domain name registration process to an internet service provider, website development company, or SEO firm.
There are various types of domain name registration options available in the market. The .com extension is the most common. Commercial organizations often select the .com domain names and government organizations prefer to go for .gov domain name registration.
There are certain websites which feature their country code in the domain name like .au for Australia and .co.uk for UK.
Generic Domain Names / Domaining
Domain name brokers, domainers, and registrars are all possible sources for finding the generic name that is right for you. Some companies even offer generic domain name registration services.
If the domain you want is not available, you may want to contact a company or individual domainer to arrange for the purchase and registration of the domain you need. Sedo claims to have the largest database for used domain names, so try searching for the domain name you want in the box below.
Domain Name Monetization
Domain names are valuable assets. Some domains are parked for the purpose of driving traffic to the site which is loaded with pay per click ads.
Another way is to develop content for your domain name and build a website which attracts traffic. You can then place pay per click ads within the content. Targeted content will attract advertisers who will pay for the ads on your website. They know that content which matches there products and services will attract potential customers.
Buying A Name Domain to Match Content
Content which matches a domain name will go a long way in attracting visitors to your website who are searching online. Purchasing a domain name which suits the content of the site is critical.
Here are a few examples:
One website which provides content for visitors about making money is called Earn Bread. As the site says, "earn bread means make money" which is not a bad match because www.earnbread.com is about making money online.
Process Donations, www.processdonations.com, offers information to nonprofit organizations about processing donations.
And of course there is genericwebsite.com.
Generic Website is Real!
Genericwebsite.com is a good example of a generic domain name. Many website designers actually refer to genericwebsite.com in their articles and general discussion about website design and online education.
It just seems natural, when teaching online, to refer to "genericwebsite.com" as a fictitious website example. The domain name "Genericwebsite.com" lends itself naturally to being inserted into many websites and typed into web browsers.
For the history of Generic Website, read the page About Us. But for now just take note of the fact that when this domain name was registered, virtually no thought was given to the fact that the name itself would create traffic.
So if you can find a generic domain name which suits your needs, you can expect type in traffic to your site over and above the traffic that comes from promotion and Search Engine Optimization.